CheatCodes - Overcoming doubt, finding the right industry and why "you find your purpose, it doesn't find you."
How to overcome doubt
Doubt the doubt itself.
Once you start doing this, you’ll have few doubts left.
And you’ll be free to achieve as much as you want.
One of the most liberating things you can do is to not let your feelings dictate your actions.
When you feel doubt and uncertainty whether it's a job or a business move.
Doubt the doubt. Question whether it's actually real.
How to decide what industry to go into
In a recent coaching call, one entrepreneur was pitching me a cool product he’d built.
It was a customer support tool to handle ecommerce returns.
As someone who had been in the fast fashion industry, his instant thought was to apply the tool to that market.
He had had that problem when he ran his business.
He knew people who had the problem.
Seems like the right thing to do right?
Not quite.
My challenge to him was whether he had mechanically thought through the market.
If you have a product and you’re deciding who would be the ideal customer, there are 3 questions should ask
Who feels the pain the most? What segment of customer is losing the most money with this problem?
2. Who can I charge the most?
Someone can feel the problem the most but not have the money to pay. Look at what other major expenses your potential customer is spending on. If they’re used to spending big sums on problems, that’s a good market.
3. Which market has the most referential customers?
Is the market small enough that, by capturing a small amount of customers, other people will start to be referred.
After doing this thought exercise, we realised that fast fashion wasn’t actually the market to go after and was something completely different.
We avoided months of pain and messing around by just being a lot more choosy about who we went after.
This framework is one you can use either for a new idea or for a new product line.
Go ahead and crush it.
You find your purpose, it doesn't find you.
This excerpt is from "Personality isn't permanent" by Benjamin Hardy.
A lot of people limit themselves by not pursuing opportunities because "it's not my purpose" or "I don't know if it's my purpose."
Here's a harsh truth:
Nobody HAS a purpose.
Everybody DEVELOPS a purpose.
There's no secret door that opens after years of self reflecting that magically tells you what you want to do.
Sure, you have interests, but your purpose is found by pursuing those interests and developing them into a real passion.
Your purpose does not magically appear in front of you.
Constantly try new things. Explore the world. Change jobs.
Whatever you need to do to expand your horizons, do it.
Just take action.
One day you'll try something, love it, and think - I'd like to do this for the rest of my life.
Then you've "found your purpose."
Difference is, YOU found your purpose, your purpose didn't find you.
