Cheatcodes: Choosing Peace, Getting closer to revenue, and why it's not about how hard you work
In today's newsletter, we’re talking about
Choosing peace.
How to get closer to revenue
Why it’s not about hard work.
Choosing Peace
"You can rest in peace while you're still alive."
Life doesn't have to be full of stress. It's possible to just enjoy life rather than endure life. Literally say to yourself "I choose to enjoy today” and see what happens.
Getting Closer To Revenue
I was advising Claire, an agency owner who was stuck getting small budgets.
She was getting 3-5k per month for managing brands' social media accounts.
My advice? Get closer to revenue.
Her offer was helping people manage their social media.
The problem is that it's hard to directly measure the impact of her work on brands revenue.
So if she wanted to get more money, she'd have to demonstrate how her social management is impacting revenue.
Perhaps the brands can give her a code to use for promotion and they can track sales from that.
That way she can show how much she's making them.
And the more brands can attribute revenue to her the more fees she can charge.
Yes, she's taking on more risk but she's also making more money.
If you run a business that is stuck in the hamster wheel of small budgets, ask yourself
"How close am I to revenue and how much closer can I get"
It will reinvent your business and print you more money.
Its not about how hard you work
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
From "How to Make a Few Billion Dollars" by Brad Jacobs.
Another reminder that the most important thing is not how hard you work, it's what you choose to work on. Spend more time validating if you're in the right trend than just working hard.
That’s all for today. If this helps at least one person then it’s done its job.
Keep winning,
Timo
