Cheatcodes: Limitless Ability, Cloning Customers, and Overrated Gurus
In today’s newsletter, we’re talking about the reality of your limitless ability, how to clone customers, and how gurus are overrated.
Motivation
“You have a limitless ability to be whoever you want to be”
Read this 3 times and really take this in. We tend to forget that we are the architects of our own life. Who do you want to be? Take on that persona now.
This Weeks Business Framework - Client Cloning Strategy
Often I hear people talk about struggling to grow their business.
And I ask them whether they’ve found similar customers to who they have now.
The answer is often yes but they’re missing a trick.
They aren’t specific enough.
You need to clone your existing customers.
Write everything about your current customers.
And I mean everything.
Let’s say you’re a marketing agency and you’ve got a few fashion brands as customers.
Don’t just target other fashion brands.
Write down the size of the company.
Where they are based.
The profession of the person you sold to.
What were their motivations in buying it?
A lot of us often stop at the type of company.
You serve fashion brands so you automatically think you should go after other fashion brands.
But fashion is very broad. There is fast fashion, there is luxury fashion, there is sustainable fashion.
And in those niches, there are bootstrapped brands and there are VC backed brands.
And in those brands, the buyer could be a Head of Marketing or a Head of CRM or a social media manager.
You need to drill down so your customers are clones of each other.
This makes it stupidly easy to sell to them.
Which is better for your marketing?
Selling to fashion brands?
Or selling to VC Backed fashion brands with less than 50 people who started in the last 3 years and have a Head of CRM?
When you meet this person, and you’ve worked with someone who is the exact clone of them, they feel more confident.
Remember this...
“How much you can charge someone is proportional to how much confidence you give them.”
Get specific. Clone your clients. Make more money.
Book Excerpt: Feel Good Productivity
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
This book excerpt is from my friend Ali Abdaal’s Feel Good Productivity.
I meet a lot of people who think they’re not qualified enough to create content or to teach something online.
They suffer from imposter syndrome.
They think because they aren’t uber-successful, no one would listen to them.
The key is to think of yourself as a guide and not a guru. Teach what you’ve learnt to people just behind you.
Think of your life, often the best advice didn’t come from listening to Oprah or Richard Branson, it came from someone who is closer to your journey.
You don’t need to be a guru. You can just be a guide.
That’s all for today. If this helps at least one person then it’s done its job.
Keep winning,
Timo
