Cheatcodes: Your #1 trait, Rappers, and Eating Elephants

We talk about backing yourself, what we can learn from rappers, and how to eat an elephant. I swear there is a business story in here :)

Daily Motivation

Everyone who achieved anything significant had no clue when they started. But they figured it out.

Make your number 1 trait figureoutability

Figureoutability. This is my word for the year. Trust yourself that you can figure anything out because you can.

Business Framework

What do Drake, Future, and Eminem have in common?

All these 3 got popular at the beginning by doing features with established artists.

Drake did it with Lil Wayne.
Future did it with DJ Khaled (We the best!!)
Eminem did it with Dr Dre.

And similarly, you can use this “features” idea for your business.

The idea is easy...

Find someone with your audience.
Create a joint offer with them.
Sell it to their audience.

How can you put this into practice?

So let’s say you offered accountancy services to businesses.

You could approach a law firm who also is servicing small businesses.

You might do a joint event together or even a joint ebook around the “7 ways that SMEs are losing money”

That way you’re offering your expertise as value and then pushing it through.

This features approach means you’re much more targeted and leveraging the credibility of someone else.

Even better, you can structure the deal so that for every person who signs with you the law firm gets a cut... now you’re providing them with a new revenue stream.

Everybody wins.