Cheatcodes: How to get ahead of 99% of people, how to charge more, difference between wanting vs deciding.
How to get ahead of 99% of people.
"A lot of the word moves on autopilot.
This means if you simply don’t move like them, the gap between you and everyone else gets wide very quick.
Get out of group think.
Move with intention."
How to charge more for your services.
When I started my last company, our average deal size was £3000.
When we sold it, we were closing £1,000,000 deals.
How?
Sure having good case studies helped but the main thing was that we took on more of “the thinking work”?
When you run any sort of services business, you can easily get caught in just doing the work the customer asked.
They say jump and you reply how high.
The problem with that is that you’ll completely get stuck in the world of implementation.
You will only get what the customer wants to give you.
This was how we ended up just doing small campaigns.
Customer would say they want to do an influencer campaign and all we did was find the influencers.
Until one day, we changed our approach and started charging for strategy...for the thinking work.
Rather than clients asking for an influencer campaign and us just finding them influencers, we would strategise on how this fit in with their global marketing plans.
We would spend time with them understanding their social calendar and how influencers amplified key moments.
By the end of it, we’d have decided
What success looks like.
What products should be pushed.
What the brief should be.
We defined the solution AND then we implemented the solution.
From then, people were willing to give us bigger budgets because we were doing their thinking for them AS WELL AS the implementation.
Because here is the ugly truth...anyone with half a brain can jump but few people can decide where to jump.
Think...how you can influence the thinking behind the work and not just do the work?
Your bank balance will thank you.
Stop wanting. Start Deciding.
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
This is from a book I've started reading called “Reframe your brain” by Scott Adams. So far I'd rate it 8/10.
Life gets way more powerful when you decide to do something and not just want it.
Look at your goals and then look at your actions.
Are they wants or are they decisions?
Decide what you want and go get it.
That’s all for today, reply back to this with what your favourite part of the newsletter was...I reply to every message.
Keep Winning!
Timo
